Business Tycon Review by Bally Chohan

Bally Chohan Review 

BallyChohan reveiwe’d Amid jitters about uncertainty in the financial markets over the past 16 months, many investors have continued to look toward the BRIC countries — Brazil, Russia, India and China, which by 2050 are expected to be wealthier than most current major economic powers.

In all four countries, GDP has more than doubled since 1998, and in China and India it has trebled.

The Confederation of Indian Industry, a non-profit non-governmental, industry-led organisation,estimates India’s GDP growth rate at 6.1 per cent in 2009-10.

With those facts in mind, Vikas Pota, managing director of public affairs firm SaffronChase, wrote “India Inc.”, a book about 10 global success stories he parallels with such powerful businessmen as Microsoft’s Bill Gates, News Corp’s Rupert Murdoch and Berkshire Hathaway’s Warren Buffett.s

“The fact that the domestic Indian market is growing proves to be a major boon and safety net for Indian companies like Tata, who face the severe consequences of the slowdown in other parts of the world while their home market sees expansion,” Pota writes.

Among his subjects are key players in such firms as ICICI Bank, Biocon, Eros International, Infosys Technologies, Bharat Forge, HCL Technologies and TataConsultancy Services.“I included questions on their early days, their perspectives on what it takes to succeed, whether their Indian heritage played any role in their thinking or business achievements, and how those who lead family-owned businesses, members of what has been termed the ‘lucky sperm club,’ view their successes in years to come,” Pota explained to Reuters at his book launch in London.As increasing numbers of people join Twitter on behalf of their company or set up business accounts, there is lots of confusion about the best way to use the site and attract new followers.

“We’ve looked at more than 3,000 UK businesses and have published the top twenty tactics that business owners and marketers are using in 2012,” said Grant Barton, managing director of Add People.

“A social media plan is essential for any business looking to develop an online presence. As the design and layout of Twitter changes, so does the way in which users interact within the site.

“Twitter users are becoming much more involved with brands through the use of hash tags and trending which means businesses need to be prepared to engage with their customers effectively and efficiently.”

It is also crucial to avoid social media mistakes.In a letter to The Independent, the group issues a trenchant riposte to politicians who have argued that Britain’s economic interest would be better served outside the EU. They also call for David Cameron to “strengthen and deepen” the European single market to boost Britain’s economy by £110bn. The letter, which is signed by senior figures including the current and next presidents of the Confederation of British Industry (CBI) as well as the chairmen of BT, Deloitte, Lloyds and Centrica, is the first co-ordinated response from the business community to increasing anti-European political rhetoric